Find out all about one of Amazon’s biggest events!
Estimated reading time: 3 minutes
On Thursday (16), Amazon announced that the Prime Day sale event will take place on July 12 and 13.
Last year, the results of the trade event were dramatic: the initiative represents the largest two-day sales period in company history for third-party sellers.
successful event
According to Adobe Analytics, during the event, online spending exceeded $11 billion, a 6.1% increase from Prime Day 2020, which was held in October.
The event will start at 4am on July 12, Brasilia time, and will last 48 hours and will include several countries, the first time being Poland and Sweden. Discounts on toys, electronics, household goods, clothing and other items will be available.
“With the small businesses and national brands our members love and trust, we’re excited to bring some of our best Prime Day deals to even more customers around the world,” said Jamil Ghani, Vice President. of Amazon Prime, during a press conference. .of the press.
Retaining Prime customers and attracting new buyers
The Prime Day event is held every year on Amazon with the aim of retaining its Prime subscribers and attracting new buyers to the program. Prime Day began in 2015 and accounts for about 1-3% of Amazon’s annual sales, analysts say.
Finally, it’s not just Amazon that offers discounts on Prime Day. Competitors such as Target, Best Buy, Walmart and Macy’s are also promoting their own sales to take advantage of increased online traffic, which is being driven by Prime Day shoppers.
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