Falling incomes and rising health plans mean affordable private medicine is gaining ground

Falling incomes and rising health plans mean affordable private medicine is gaining ground

Amid rising prices, Brazilians have had to deal with yet another rise: that of health plans. This issue, which is already worrying, is linked to the average income of the population and a strong demand for the unified health system. In this context, accessible multidisciplinary clinics are presented as an alternative to meet the high demand for healthcare.

This is precisely the case of Clínica da Cidade – a reference network in accessible medicine with 20 years of experience in the Brazilian market, a pioneer in this sector, present in the franchise segment for four years. In São Paulo, the chain opened another unit this week, at Rua Joaquim Machado, nº 163, in the Lapa district. It is the fourth of the network in the capital of São Paulo.

“Our business model makes a difference in the lives of people who cannot afford SUS and understand that medical insurance is financially unfeasible. And this is the main objective of our expansion. We want to democratize access to health care and have a positive impact on millions of people in all Brazilian capitals and cities,” said Rafael Teixeira, CEO and co-founder of Clínica da Cidade.

On average, the value of a health plan currently in the country, taking into account the 15.5% increase approved last month, is over R$900. At the same time, the country’s per capita household income is 1,367 reais. in the capital city of São Paulo alone, household default is around 21%, according to the Debt and Consumer Defaults Survey (PEIC) by FecomercioSP.

“This is a significant financial commitment in the lives of those who often have low incomes and who have personal and family obligations that take priority. We serve both those who, with the loss of income, have stopped paying for their health plan, and those who have had an increase in their budget and are now able to pay for a private consultation in the concept of affordable medicine, without having to queue at the SUS. And that’s our main audience,” concludes Teixeira.

In São Paulo, Clínica da Cidade has units in Bela Vista, Vila Matilde and Vila Mascote, in addition to the recently opened one in Lapa. There are 67 units throughout Brazil, 8 of which are owned and 59 franchised clinics – between those in operation and those due to open in the coming months – all with the necessary infrastructure to accommodate 5 to 8 offices for health care more than 20 medical specialties. , examination rooms and laboratory point.

City Clinic – Lapa/SP Unit

  • Address: Rua Joaquim Machado, nº 163 – Lapa, São Paulo/SP
  • Opening hours: Monday to Friday: 7:30 a.m. to 6:00 p.m. Saturday from 7:30 a.m. to 12:00 p.m.
  • Make an appointment: by phone at (11) 4502-4575 or by Municipal clinic website
Paulo Amorim

Paulo Henrique Oliveira graduated in journalism from the Universidade Mogi das Cruzes and in radio and television from the Universidade Bandeirante de São Paulo. Works as an editor FDR Portalwhere he is already accumulating extensive experience and research, producing articles on economics, finance and investments.

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