After all, how many Brazilians subscribe to the streaming platform? Check the answer!
Estimated reading time: of them minutes
Last year, after an error by the Economic Defense Administrative Council (Cade), the number of subscribers to Netflix, one of the largest streaming platforms in the world, was revealed.
However, the so-called “black box” should be private. However, the documentation ended up leaking during a protest by the Neo TV association, representing small pay-TV operators in Brazil.
How many Brazilians does Netflix have?
In this sense, see below the extract from the document that indicated how many subscribers Netflix had at that time:
“It is true that streaming platforms have gained many customers in recent years, but it is also clear that a significant proportion of consumers see OTT services as complementary to pay TV – Netflix, for example, has already been able to gain 19 million subscribers. … just in Brazil.
Thus, for a company to communicate with the CADE, it is necessary to send a document to the public and another confidential. The private text contains information about the number of Netflix subscribers.
So what happened in this situation is that the information was in the public version of the text and ended up being leaked.
Netflix records its first drop in subscribers in a decade
In April this year, Netflix reported the first drop in subscriber numbers in over a decade. Thus, the platform lost 200,000 subscribers in the first quarter of 2022. In fact, the company’s decision to suspend service in Russia resulted in the loss of 700,000 subscribers.
For the second quarter, Netflix released a weak scenario, projecting the loss of 2 million subscribers, despite new seasons of hit franchises such as “Stranger Things” and “Ozark” and the premiere of the movie “The Gray Man”. .
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