Sri Lankan consumers have chosen Ceylinco Life, which recently celebrated its 35th anniversary, as the country’s most popular life insurance company for an unprecedented 17th consecutive year, leading the insurance leader -life to receive the prestigious SLIM Kantar People’s Award at the awards gala hosted by the Sri Lanka Institute of Marketing (SLIM) on March 27, 2023.
This award is based on consumer preferences as determined by survey results rather than a panel of judges, making it a true reflection of popular sentiment. Ceylinco Life is the only company in the life insurance industry in Sri Lanka to receive this honor every year since the inception of the awards program.
This emphatic reaffirmation of Ceylinco Life’s popularity came on the heels of the company’s 2022 financial results announcement, which confirmed its dominant status as Sri Lanka’s life insurance market leader for the 19th year. consecutive. Policyholders of Ceylinco Life received a net amount of Rs 19 billion in net claims and benefits in 2022, and the company recorded gross written premium income of Rs 29.16 billion for the year, reflecting a 14% growth.
Samitha Hemachandra, Chief Marketing Officer of Ceylinco Life, said: “We are naturally delighted to have been chosen as the best life insurer in the country by a jury of people who recognize Ceylinco Life for winning the hearts and mind of consumers.
By consistently winning this award, Ceylinco Life has established that it is a brand that is completely in tune with the voices of its customers and has invested in the lives of the people it serves, both by minimizing their future and adding value to their lives through multiple community initiatives.
The People’s Awards honor and recognize the brands and personalities closest to the hearts of the people of Sri Lanka. A flagship event of the Sri Lanka Institute of Marketing, the awards program is the result of a collaboration between the Institute and Kantar Group, UK.
Winners are chosen solely by public votes, through nationwide research conducted by Kantar, and honor the country’s top brands across multiple industries each year, with survey respondents asked to mention their favorite brands and personalities across various categories. . The theme for the latest SLIM-Kantar People’s Awards was “Choices Define Us”.
The 2023 SLIM People’s Awards were the seventh year that the insurance industry awards were presented separately to life and general insurance companies, following the segregation of these insurance segments by law in 2015. During the 10 years before segregation, Ceylinco Insurance PLC, comprising Ceylinco Life and Ceylinco General Insurance, won the award every year.