Creative assets to support integrated marketing efforts [Boss Insurance]

OMAHA, Neb., April 5, 2023 /PRNewswire/ — Travelex Insurance Services Inc., one of the leading providers of travel insurance in North Americaannounced the launch of a program to support enterprise partners in their marketing efforts: integrated marketing campaign materials delivered quarterly, starting today.

President and CEO of Travelex Shannon Lofdahl said company partners of all sizes have expressed a need for consistent marketing materials that they can use to effectively market travel insurance. “Often we hear that time and budget resources are challenges for our partners,” Lofdahl said. “And the expenses associated with developing creative assets can be costly, especially for small businesses.

“We see this as an opportunity to leverage our team of talented and agile marketers and provide our partners with added value while saving them money,” Lofdahl said.

The amount is significant. At current advertising agency rates for design, copywriting, design work and photo licensing, the value of Travelex’s integrated campaign materials is several thousand dollars each quarter. Partners will receive digital display ads in multiple sizes; print advertisements, color and black and white; a social media content calendar and graphics for regular posts; and a coordinating article and photo that partners can distribute to their customer lists.

“Companies know they have to advertise, but it’s expensive,” Lofdahl said, “and the expense of an ad agency or freelancer to develop the creative assets drives up the cost.

“Travelex has a team of highly skilled marketers here, and they can help our partners,” Lofdahl continued. “These integrated campaigns differentiate Travelex from our competitors, but more importantly, they are another way for us to provide the exceptional customer service that our partners know us for.”

About Travelex Insurance Services
For over 25 years, Travelex Insurance Services has been one of the leading providers of travel insurance in the United States. As the travel industry’s premier partner, Travelex offers a range of products designed to help travelers create and protect the moments that matter most when exploring the world.

We are part of Zürich family of global brands and a women-led organization that values ​​diversity. Guided by our values, we are optimistic, caring and reliable. With a forward-thinking vision, determination and a sense of unity, we help travelers dream, explore and travel. Learn more at

Amy Goldin
Such. : +1-402-880-7481
E : [email protected]

SOURCE Travelex Insurance Services