These hard-hitting traffic safety ads still pack a punch [Boss Insurance]

These Hard-Hitting Traffic Safety Ads Still Pack A Punch

People often expect the most innovative communication to come from big brands in the private sector, but that’s not always the case. It might seem like an unexpected topic for smart and inventive design, but some of the best traffic safety ads are masterclasses in visual communication.

When you think about it, it all makes sense. Road safety is something everyone already knows. We already know drunk driving is wrong, we know we should wear a seatbelt and not use our phones while driving. People turn off when they hear these messages, so it takes something very smart to do and get people’s attention and, maybe, change their behavior.